I'll link it below but here is what was said There is a technical reason as to why, This Redditor by the name of brontosaurausrexĬommented on a post which summerises it pretty well.
At that point, why even use proprietary solutions.
They just made a thing and then pointed the responsibility to the end user to just “figure it out”. None of the competitors cared about comprehensive solutions. Things like ProTools were made standard because they simply integrated as 1:1 under those established tools. I think the biggest reasons Avid had success with MC etc is due to their guaranteed storage solutions that had assurance packages behind them. It is been my understanding from a few VPs that decisions for using Avid really comes down to asset management and ownership during and after production life cycles. A few moons ago when I was at Sony Pictures, I was surprised to see they were still on PT 9 when we were in the 2xxx line releases of PT. Avids marketing dept is fantastic though. I used to consult for one of their main competitors. But their competitors didn’t know how address needs and package their products accordingly.
